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I think "preparedness" has been really well marketed and I've bought into it. It's a taboo set of products - sort of like weight loss and sexual wellness that don't get talked about much, but which are omnipresent none the less. It is easy to go on a binge at Amazon and Sportsman's Warehouse and feel prepared in the same way it's easy to buy a rowing machine and assume fitness will just happen as a result.

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I love this. I don't think I'd ever thought about preparedness that way. I think you had also mentioned to me that preparedness is an "action" and I love thinking about it in that way.

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